Helping clubs grow their membership and thrive
Have you ever looked around your Toastmasters club and thought, “We have something really special here – if only more people knew about it”?
That thought has stayed with me through every role I’ve held in Toastmasters in the last four and a half years – from club member to Vice President Public Relations and President, then Area Director, and now as Public Relations Manager for District 69.
Meanwhile, in my professional life, I’ve spent over 25 years in marketing and communications – from running global campaigns to local community outreach. In my current role, I consult with, and train franchisees throughout Australia and New Zealand on how to market their businesses more effectively. I’ve seen firsthand the power of clear, confident communication to drive growth.
But what really sparked this project was the year I spent creating, producing and hosting The Talkative Toastmaster podcast – as part of a Level 4 Pathways elective project. Week after week, I shared stories, interviewed fellow members and was reminded of just how powerful our voices can be when we use them with purpose. I saw repeatedly how Toastmasters changes lives – and how often it all starts with a single guest walking through the door.
That insight led me to ask: how can we help more clubs reach the people who need us most?
The WHY behind the webinars
Fellow Toastmasters, we all know that every Toastmasters club has something special to offer. Whether it’s a warm culture, experienced mentors or a vibrant community of learners, the value is there.
The challenge? Not enough people know about it.
Through running various Club Officer Training (COT) sessions for VPPRs, and more recently as Area 26 Director, I’ve seen that most clubs are doing their best – but VPPRs often feel overwhelmed or under-equipped. The Club Officer Training breakout sessions are helpful, but they can only scratch the surface in terms of explaining all the potential ways a club can be marketed. And yet, good communication and outreach are critical for clubs to grow.
That’s where this project (my DTM project) comes in.
The Club Marketing Edge is a series of free, monthly, online webinars, designed to support VPPRs – and anyone else in District 69 interested in club growth. These sessions are all about providing practical, real-world marketing guidance in a warm, welcoming environment. Think of it as a regular space where we not only learn but also connect, ask questions and share ideas.
What you can expect
Each session will follow a simple format:
From social media tips and website ideas, to event promotions, email campaigns and guest sign-up, each session will be packed with tools that clubs can apply right away.
I’ll also be bringing in guest speakers – Toastmasters who have run successful campaigns or have specific expertise to share. And best of all, every session will be recorded and published into a blog series on this website, making it available on-demand for anyone who can’t attend live.
A bigger vision
Ultimately, this project isn’t just about better Facebook posts or flashier flyers. It’s about helping clubs find their voice, share their story and connect with the people who need us most.
We all know what Toastmasters can do for someone’s life – because it’s done it for ours. But those transformations start with one small moment: a decision to walk into a meeting.
The goal of this webinar series is to help more clubs create that moment for more people.
If even one VPPR from a small rural club tells me that after a webinar, they ran a campaign that brought five guests through the door – I will be doing a happy dance. That’s momentum. That’s impact.
Because when clubs grow, lives change.
YOU’RE INVITED! LET’S KICK THINGS OFF!
I invite you to be part of the very first Club Marketing Edge Webinar, happening on:
🗓 Sunday, 27 July 2025
🕖 7.30-8.30pm AEST
💻 Online – free for all District 69 members
Whether you’re currently a VPPR, a club officer or just someone who wants to see your club thrive, you’re warmly welcome to attend. You don’t need to have any marketing background – just a willingness to learn and share.
Together, we can create a wave of momentum that lifts clubs across our entire district.
Learn more and register here: www.toastmastersd69.org/club-marketing
Let’s build stronger clubs, tell better stories and invite more people into this life-changing community we call Toastmasters.
Please don’t hesitate to contact me at prm@toastmastersd69.org if you have any questions or suggestions for ideas for future webinars.
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