MEMBERSHIP BUILDING

Our founder Dr. Ralph Smedley wrote that the most successful clubs have at least 20 active members participating in their program, and challenged all clubs to strive toward having a minimum of 30 members on their roster.

Use the resources below to help your club achieve Dr. Smedley’s membership vision and create a strong and vibrant club.

VPM Toolkit

This kit contains a collection of Toastmasters International resources relevant to the club Vice President Membership role. Use these resources to lead your club’s membership building activities.

Download the kit (.zip file)

You can find the most up to date documents at www.toastmasters.org/resources/

The Membership Journey

Every member comes to Toastmasters for their own individual reasons, however almost every new member follows a similar path on their journey to joining a club.

The New Member Journey

Every club should strive to make this process as simple and painless as possible for its prospective members, as a bad impression at these early stages may turn a potential Toastmaster off joining your club altogether.

The resources below document each stage of the new member journey and provide tools your club can use to make the experience an enjoyable one for your current and future members.

If there are any resources you would like to see added to the list, email cgd@toastmastersd69.org to provide your suggestions.

New Member Journey Resources

Webinar – New Member Journey – a mini video series covering the New Member Journey and the tools available to help you grow your club
New Member Journey Overview (PDF) – provides a summary of the key stages in the New Member Journey
New Member Journey Checklist (PDF) – use this to audit the effectiveness of your club’s guest to member process

Target Market

Brand Manual (PDF) – the first half of this manual provides an excellent overview of Toastmasters International’s global brand messaging
A World of Opportunities (PDF) – a D69 presentation outlining the huge range of skills members can develop through their Toastmasters membership
Toastmasters Value Proposition (PDF) – a competitive analysis of the value Toastmasters provides relative to other organisations and learning formats
Club Vision Statement Worksheet (PDF) – a D69 template to assist your club in developing its unique vision

Awareness

Open House Toolkit (.zip file) – a collection of resources and instructions to assist your club with organising and promoting an open house for prospective members

Prospect

Club Promotion Checklist (PDF) – use this checklist to audit the effectiveness of your club’s promotional tools and identify areas for improvement

Guest

Prospective Member Tracking Sheet (Excel) – use this to keep track of prospective members and their progress toward becoming a member of your club
Sample Prospective Member Info Pack (.zip file) – suggested resources to provide to a prospective member contacting your club for the first time

Member

Sample Guest Information Pack (.zip file) – a collection of suggested resources to provide to guests in a club information packet
Fee Schedule Template (PDF or Word) – a template for a fee schedule to include in guest information packets
Guest Welcome Letter Template (PDF or Word) – a template for a welcome letter to include in guest information packets

Toastmaster

New Member Onboarding Checklist (PDF) – use this D69 template to ensure that new members are welcomed and supported through their first few months
Sample New Member Pack (.zip file) – a collection of suggested resources to provide to new members when they join your club
Mentor Tracking Sheet (Excel) – use this to assign and keep track of mentors appointed to support your members