The Club Marketing Edge Webinars

The Club Marketing Edge is a free monthly webinar series designed to help Toastmasters clubs across District 69 improve their communication, promotion and member outreach. Created for VPPRs and anyone interested in club growth, each session offers practical tips, expert insights and live Q&A to help clubs of all kinds (metro, regional, online and corporate) grow and thrive.

MARKET YOUR CLUB WITH CONFIDENCE!

  • Learn effective marketing strategies
  • Hear ideas you can action immediately
  • Build skills and confidence in your VPPR role
  • Network and share ideas in a friendly forum
  • Amplify your club’s visibility and impact

Read more about the evolution of The Club Marketing Edge project, and your host, District Public Relations Manager, Melanie Surplice.

Each 1-hour session will run from 7.30-8.30pm AEST, and will follow a simple format:

  • 20-minute Marketing Masterclass – a focused lesson or strategy you can take back to your club
  • 10-minute Targeted Q&A – to clarify any points from the presentation
  • 30-minute Open Q&A – your chance to ask any club marketing question, or share a challenge you’re facing – then we can workshop it together

From social media tips and website ideas, to event promotions, email campaigns and guest sign-ups, each session will be packed with tools that clubs can apply right away.

Sessions will also be recorded and published on links from this page (together with a summary of key takeaways and any resources that we referenced), making it all available on-demand for anyone who cannot attend live.

Be sure to bookmark this page, visit here often, and tell your VPPR buddies to get on board!

Click here if you would like to be sent a reminder email for each webinar, on the Friday before it runs.

Date & Time

Topic

Next Steps

Sunday, 27 July 2025

Register via Zoom

Watch the replay (coming soon!)

Sunday, 31 August 2025

#2 The Club Digital Marketing Treasure Hunt – Join the Quest!

Sunday, 28 September 2025

#3 Be Found & Be Visited: Optimise Your Website and Google Presence

Sunday, 26 October 2025

#4 Using Social Media to Sell Your Club’s Sizzle

Sunday, 30 November 2025

#5 Elevate Your Content Game with Canva

December 2025 & January 2026

No webinars over Christmas – but stay tuned for a special New Year campaign!

Email me about this when its ready!

Resource Kit will be linked here

Sunday, 1 March 2026

#6 Email Marketing & Converting Guests to Members

Register via Zoom

Sunday, 29 March 2026

#7 The Power of the Guest Kit & Guest Tracker

Register via Zoom

Sunday, 26 April 2026

#8 How to Attract Guests with Educational Events

Register via Zoom

Sunday, 31 May 2026

#9 Marketing Roulette – Other Strategies to Try!

Register via Zoom

June 2026

No webinar

Let your successor know about this series, and suggest they start watching from #1!

Showcase Sprint – will also run again!

We’ll also be running Showcase Sprint from early November, with the final debriefing call in late February 2026. This is a separate, but proven 5-session program which steps you through how to host a successful open house/demonstration meeting. The timing of this program ensures your club can prepare before the Christmas break and then capture the attention of prospective guests in their “New Year’s resolution” mindset.

It’s likely we’ll then run Showcase Sprint again from early March 2026, with the final debriefing call in late May 2026. The timing of this program will cater for clubs who may need to boost member numbers after April renewals.

Sprint calls will run for 90-minutes, from 7.30-9.00pm on Sunday nights (that do not clash with The Club Marketing Edge Webinar dates).

Sprint 1 – starting 9 November 2025

Call 1: Sunday, 9 November 2025

Call 2: Sunday, 23 November 2025

Call 3: Sunday, 7 December 2025

Call 4: Sunday 18 January 2026

Demo meetings – run in Jan/early Feb

Debrief Call 5: Sunday 22 February 2026

Sprint 2 – starting 8 March 2026

Call 1: Sunday, 8 March 2026 (tentative)

Other dates to be confirmed

Questions, Feedback and Successes!

These programs are for you! If you have any questions about any of the content you see in the live webinars (or the replays when they become available), or would like to share any suggestions, feedback or successes from using these strategies, please email Mel Surplice at prm@toastmasters69.org