The Club Digital Marketing Treasure Hunt – Join the Quest!

When was the last time you Googled your own Toastmasters club? If you’re like many clubs, the results might surprise you. Outdated listings, forgotten social media pages, incorrect meeting times, or old contact details can all sit quietly online, acting as invisible barriers to potential guests who are curious about visiting.

In today’s digital-first world, people rarely decide to attend a club meeting without looking you up first. That means your club’s online presence is often its first impression – and as we all know, first impressions matter.

Hosted by District PR Manager Melanie Surplice with Club Growth Director Shubi Chatterjee, this masterclass guided club leaders through the process of uncovering, reviewing and refreshing their digital assets. The goal? To make sure every online doorway to your club is accurate, consistent, and welcoming.

If you missed the live session, don’t worry – the replay is now available. Here’s what you can expect to learn.

Why this matters!

Guests are searching online before making any commitment to visit your club. If they encounter inconsistent or confusing information – perhaps an old address, the wrong meeting time, or a contact email that bounces – their interest can quickly fade.

On the other hand, a club with a clean, accurate and consistent digital presence signals trustworthiness. It shows that the club is alive, organised and worth checking out in person. In many ways, your digital presence acts as a silent ambassador: it represents you before you ever meet a potential guest.

The Treasure Hunt explained

The term “treasure hunt” was chosen deliberately. Instead of framing this as a dry audit, the webinar invited VPPRs and club officers to see the process as a discovery exercise. Like detectives, you’re hunting down hidden, forgotten or overlooked digital assets.

These might include:

• Your club website and Toastmasters.org profile

• Social media platforms like Facebook, Instagram, or LinkedIn

• Event platforms such as Meetup or Eventbrite

• Map listings on Google or Apple Maps

• District directories or other community pages

The treasure hunt involves finding each of these assets, checking whether the information is correct, and asking if it’s helpful to a prospective guest. Outdated event pages or old websites aren’t just harmless leftovers – they actively create confusion, suggesting your club is inactive or unwelcoming.

Introducing the tracker!

To make this process easy and repeatable, the webinar introduced a Google Sheet tracker designed specifically for clubs. This tool provides a ready-made checklist of platforms where clubs commonly appear.

Here’s how it works:

1. Copy the sheet to your own Google Drive.

2. Log every link where your club is listed or mentioned.

3. Check each entry for accuracy and consistency.

4. Record updates or action items.

5. Share responsibility across your club executive or members who enjoy digital work.

The tracker transforms a vague “we should update our online presence” task into a structured, collaborative project.

Introducing the tracker!

Beginning your own treasure hunt is straightforward:

• Make a copy of the Google Sheet.

• Start plugging in every digital presence your club has.

• Work through them systematically.

• If corrections are needed, decide who should make them. VPPRs may lead the way, but some changes (like website updates) might fall to another officer or the webmaster.

What’s important is to treat this as a shared responsibility. While the VPPR drives the process, every officer has a stake in ensuring guests can find accurate information about the club.

Key takeaways from the Webinar

The replay highlights several big lessons for clubs:

• Consistency builds trust. Guests need to see the same information across every platform.

• Your digital presence is an asset. Just like finances or meeting roles, it needs regular maintenance.

• Shared responsibility is vital. The VPPR doesn’t have to do it alone – get help from fellow officers or even members with digital skills.

• Visibility matters. Every corrected listing makes your club easier to find and more appealing to guests.

The session also emphasised that this treasure hunt is just the first step. Future webinars in the series will build on this work, looking at how to optimise your website and improve search engine visibility so that guests not only find you but are inspired to visit.

Final thoughts

Your club’s digital presence is often the very first “meeting” a guest has with you. By running your own Club Digital Marketing Treasure Hunt, you’re clearing the path for more guests to find you, trust you, and walk through your doors.

The tools are ready, the process is simple, and the rewards are significant.

Watch the replay today and start your treasure hunt. Your future guests are already searching – let’s make sure they like what they find.

Download the resources

– Grab your copy of the Club Marketing Asset Tracker

About the club marketing edge project

The Club Marketing Edge is a free monthly webinar series designed to help Toastmasters clubs across District 69 improve their communication, promotion and member outreach. Created for VPPRs and anyone interested in club growth, each session offers practical tips, expert insights and live Q&A to help clubs grow and thrive.

Read more about the evolution of The Club Marketing Edge project.

Watch the replay!

Coming soon! The recording of the webinar will be uploaded right here within a week of the live webinar.